Betfair trumpeted the launch of the Italian exchange this morning. But they were the only ones celebrating as the markets in Italy resembled something of a ghost town and liquidity a piece of tumble weed blowing through it. A stark comparison to the betfair.com markets (see below).
Legislation permits that the exchange only be populated with Italian customers. So Betfair have closed all betfair.com accounts and moved them them to the ‘ringfenced’ Italian exchange. But I’d imagine most large Italian …